COCO QUIZON
WRITING SAMPLES
Assorted, unexhaustive examples of copywriting for web and long-form content
VIDEO CONTENT
A selection of videos I shot, directed, and/or edited
SPECIAL PROJECTS
FBC QUARTERLY
The Quarterly is a seasonal product insert that comes free with all orders made on fashionbrandcompany.com.
My responsibilities focused mainly on production, logistics, and some content writing.
HOTEL SUNNIES
Hotel Sunnies was a weekend-long brand activation that took a 1930’s Art Deco hotel in the heart of Manila and made it a three-floor fan experience that celebrates the four brands housed under Sunnies Inc – Sunnies Studios, Sunnies Specs Optical, Sunnies Face, and Sunnies Café.
To gain access to the experience, fans were able to purchase a ticket online via the hotelsunnies.com website. All tickets came with freebies, a special experience-only gift shop, and an opportunity to mingle with the founders. Proceeds from the sale of the tickets were donated to a partner charity supporting early childhood education in the Philippines.
This execution generated over $20m USD in media value on a $30k USD spend.
Dear Klairs is a pioneer of clean K-beauty, with a range of sensitive-skin-friendly products made with gentle, natural ingredients that are never tested on animals. Dear Klairs struggled to find its footing in the Philippine market due to its higher price point and late entry to an already saturated market.
Our localized campaign, blending owned assets and UGC, helped the market become comfortable with Dear Klairs’ value proposition and inspired new user trials.
Our campaign culminated with a collection launch on BeautyMNL, an online beauty retailer. We asked six influencers to create their DK routines according to their skin types and offered these as bundles that customers can purchase. Our efforts led to Dear Klairs’ highest sales day on record for the brand.
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