This is a photo of me from June 16, 2023
I’ve let go a little bit, but that’s just how passionate I am about work.
I am a Brand Marketing professional with over 15 years of experience in retail, brand management, marketing & PR, and product. I excel in operationalizing strategies to make brands money by leveraging the power of an engaged community, an insight-driven approach to product, merchandising, and marketing, and having a little fun along the way.
Education
University of Melbourne
Bachelor of Arts, Double Major in Cultural Anthropology and Applied Linguistics
Additional Certifications
Certificate of Readiness in Accounting & Economics, Harvard Business School Online
Digital Marketing, General Assembly
Autocad 2D Drafting
Meta Social Media Marketing Professional Certificate
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Marketing Director
Fashion Brand Company, Los Angeles, CA
01/24 - Present
Working between creative production, content, copy, marketing operations, product & web, delivering high-quality, often engaging, customer-facing output. These include, but are not limited to, creative & technical copywriting, graphic design for socials, video production and editing, and the occasional product design.
In 2023, I moved to the United States officially, and during the immigration process was disallowed from taking paid employment as I was not yet able to pay taxes. I spent this time improving myself to become the best employee of anyone who was willing to hire me.
Owner & Director
Girl Group Communications, Manila, PH
2021 - 2023
A post-big-agency exploit, I built a small communications consultancy that focused on taking D2C and specialty brands in Food & Beverage, K-Beauty, and Lifestyle from pre-launch through their first six months. I specialized in small upstarts and brand refreshes in owned and marketplace e-commerce.
Business Director
Ogilvy, Manila, PH
2020
Created PR & Influencer Campaigns for Unilever’s PR portfolio for personal care and food services in a part-strategist, part-suit capacity. Responsible for all written content and visual direction, working closely with a robust creative team to deliver high-converting creative campaigns from start to finish.
Group Brand Manager for Eyewear
Sunnies Inc., Manila, PH
2017-2020
Worked directly under the founders, creating the overall strategy for multi-year marketing campaigns across web, in-store, and creative activations, and executing them in tandem with operations and finance, ensuring our initiatives effectively impact our bottom lines.
Online Strategy & Development Manager
Bridges PR, Manila, Philippines
2015-2017
Established and grew a digital PR arm focused on strengthening how omnichannel campaigns are experienced online across publications, blogs, and influencers through on-ground executions, branded user content, and occasional consumer research products. Clients included: AXE Body Spray, Uber, Contadina, Ponds, Magnum Ice Cream, Commonwealth FTGG, Mountain Dew, and Quaker Oats
Brand & Production Manager
VS Group, Manila, Philippines
2012-2015
Managed marketing and merchandising for a multi-brand streetwear and lifestyle boutique, working day-to-day in creating seasonal buys, ensuring an effective merchandise mix that made the brand credible in the space while being able to meet sales targets. Also managed production from in-house brands for export, including, but not limited to, Crooks & Castles, GPPR, Hellz Bellz, and Illest.
Area Manager
Prime Athletic, Melbourne, Australia
2010-2012
In-store sales manager for a specialty boutique selling Fred Perry, Fred Perry UK, and Fred Perry Made in Japan alongside Nike Sportswear, Millennium Boots, Karen Walker, Onitsuka Tiger, Levi’s Vintage Clothing, and Miansai.
Waitress
Pancake Parlor, Melbourne, AU
2009-2010
Consumer-facing customer service role, ensuring accurate and timely delivery of orders served with a smile. I heard that they still talk about the time when, one winter, I was able to upsell 22 malted milkshakes on a weeknight